BB Curve :: 9360 Custom Sound Alerts For Messages?

i have a brand spanking new BlackBerry Curve 9360 that just arrived yesterday. It is great apart from this very frustrating small prob. I can not customise my message alerts for individual people in my address book. When I click on "try it" only the LED button flashes and there is no sound or vibration. I am trying to get the sound and vibrate to play as "active profile" but it just won't. I can override it and have custom volume and vibrate that plays no matter what the profile but as I sometimes like to set my main profile to vibrate or silent, it won't do.

So far, to fix it, I have tried: Wiping profile and sounds from the blackberry softwareFull factory resetCreating my own profile and using that instead of "normal" or any of the other preset onesLoads of battery pulls before and/or after any changesI have also had a few different people text me to make sure the problem isn't just the "try it" feature. It isn't. The sound that plays is always the default message sound for whatever the default profile is.