IPhone :: 4 Catching Fire And Lack Of Support From Apple?

On Saturday when I was charging my phone I noticed a burning smell and immediately ran over to my iphone and pulled out the charger cable which was glowing red and smoke was coming from both it and my iphone 4. My phone although slightly fire damaged in the charger dock was still operational, however, when the battery ran out and I tried to charge again on a different charger it would not recharge. I took my phone into the apple store (Toronto Eaton Centre, Canada) and received terrible customer service. The 'genius' took maybe 5 seconds to not listen to my complaint before running off with my phone and charger and then coming back with a new handset and cord and asking me to pay for the replacement. I have since spoken to the manager of the store who was equally unhelpful or concerned about the issue and informed me that he couldn't help because they have since lost my old handset in the apple warehouse system.

I am not only concerned that my current handset could now catch fire, but I am also concerned at the level of disinterest from a company about what is clearly a dangerous fault. What could have happened if I was asleep when it was charging?

As a consumer, this is my first apple product and I had been looking at buying a macbook very soon, however following this incident where I have been penalised through no fault of my own for using a dangerous handset. Then the total lack of concern, apology or interest demostrated by apple has put me off ever using apple products again. I would urge others to be very very careful when charging their handsets as this could have been a lot worse. If your phone is damaged certainly do not expect any support or assistance from Apple.

Info:
iPhone 4